Galvanize Elliott Bay Book Company as a Seattle institution
Market and sell books to a loyal customer base
Establish credibility and trust with a seamless and secure online checkout process
Establish trust and credibility with a seamless online checkout process
Promote visits to the store with in-store author events and by featuring the cafe
Design an easy-to-update ecommerce website
Finding what's right for me
Personalization is an important feature as customers still need to feel like they belong and can find what they’re after with ease.
We had customers conduct a card sorting exercise to help us understand what is important to them in the online experience.
Product is key
Whether exploring new products or looking for something specific, product browsing is the key goal of any shopping experience, and as such, it must be thoughtful and intuitive to use.
Give me the details
The Product Details Page should not only describe the product but also focus on the rich stories and ideas of the book, as well as allow users to save to a wishlist, read reviews, and effortlessly purchase the item.
I need assistance
With only one store in Seattle, it should be feasible to make it easy for users to find and access in-store availability on online.
After visiting events and browsing the aisles more often than before, users gradually feel like part of a community.
They become loyal customers, purchasing books from Elliott Bay Book Company, despite the higher prices. Online purchases are maximized by using previously collected data to offer recommendations.