The Obstructed Optimist
Working through a task flow, we attempted to understand the coaches and their struggles with marketing fan merchandise for their teams.
"Convenience is key."
The user persona is a soccer coach and special education teacher.
“I don’t want to be a fundraising coach. I just wanna coach.”
Analyzed competitors, created a user flow
Explored ideas during an initial brainstorming session with stakeholders
Drew six versions of a marketing dashboard
Tested all initial iterations by informal usability testing with seven participants, refined down to two sketches, then presented them to the stakeholders
Developed a wireframe flow mock-up, high fidelity prototypes, and usability tested them with participants before each iteration
One of the lessons learned during this project was how to conceptualize and design a product for a large organization while ensuring a customer-centric perspective is maintained. This was accomplished through a better understanding of how to balance the goals of an established brand with user needs.